Previous page How did we get our start? Joanne Cloak’s addiction to golf did not only lead her to start an apparel company; she wanted to make a difference - to create feminine golf clothing that fits, looks phenomenal, and inspires confidence. Why do we love what we do? Our brand focuses on creating a sisterhood of women that is all about loving life, feeling good, laughing at ourselves, getting things DONE, and not apologizing for being awesome. What problem are we solving? Jofit believes in the power of women. We are all about breaking tradition to empower women to reach new limits both on and off the course. Next page