it's more purple, when I ordered it I wanted a maroon color and that's the color I was originally wantingNothing more to say except I keep buying them and buying them.I have to admit I was a bit curious about what inspired this fabric, until I realized it was a fancy term for garment dying. It’s cut generously, but doesn’t feel as soft as it should until it’s been washed a couple of times, but I haven’t noticed much shrinkage which is a plus. The dealbreaker for me though is the fabric has little stretch, which takes away a lot of the comfort. I’m a fan of this company’s muscle tanks though and will stick with those in the future